Victory Baking Co.

Wanting to incorporate her namesake, the branding for Victory Baking Co. features a laurel wreath and earthy tones. This client was looking for a brand that reflected her personality, which is laid-back and grounded. A lightweight sans-serif font with a simplified wreath illustration keeps the visuals clean. We developed assets with their final use in mind: circle lockups for stickers that seal boxes, simplified logos for business cards and ingredient labels. The photo style we landed on is moody, inviting and focuses on the star of the show: the food.