This short-term project in 2021 involved temporarily taking over day-to-day marketing design needs from in-house design staff. This season involved in-store events, point-of-sale signage, online-only events, digital lookbooks, direct mail print, new product launches, as well as targeted ad graphics for Schuler and their brand partners.
Targeted ad graphics were produced for between five and 15 partner brands per month. These featured seasonal products and new product launches.
Multiple product launches were part of this project. Those launches included dedicated digital ads, emails and landing page graphics (shown here).
Marketing emails were another key aspect of this project. The graphic style was determined by the in-house team and needed to be applied in new ways to keep emails feeling fresh and engaging.
